BrüMate New Release: Bows

Bows from BrüMate

Releases August 15, 2025

Overview

BrüMate is coming out swinging with a new Bows release, set to drop this Friday, August 15, 2025. They typically launch at 12 p.m. EST (9 a.m. PST), but every once in a while they go live 30 minutes early, so set your alarms (or download The Cupboard app). BrüMate has really been into patterns this year, and we’re loving it!

This pattern has already been spotted at several retailers, including DICK’S Sporting Goods, Academy, and Anthropologie. It’s a fair assumption that this will be a Limited Edition drop, as most patterns are, but we won’t know for sure until BrüMate makes the official announcemen, usually one to two days beforehand.

Design

The design is a cream-colored pattern covered in hand-drawn pink and red bows, kind of like doodles you’d make in the margins of a notebook. The bows are all slightly different styles and shades, giving it a playful, almost scrapbook-y vibe. It all ties together into a super girly, fun design.

Models & Sizes & Prices

• Era
  • 30oz — $42.99
  • 40oz — $47.99
• Müv
  • 15oz — $35.99
  • 25oz — $40.99
• Resa
  • 35oz — $45.99
• Nav
  • 25oz — $37.99
• Leap
  • 12oz — $27.99
• Trio
  • 16oz — $32.99
• Slim
  • 12oz — $27.99
• Uncork’d
  • 14oz — $30.99
• Straw Covers
  • $9.99

Track Your Cups

Looking for all BrüMate colors ever released? The Cupboard app lets you explore the full BrüMate collection, including every model, size, and limited-edition drop. You can track your collection, browse by color or style, add bottles to your wishlist, and buy or sell with other collectors.

Image via Academy