BrüMate: It’s Showtime!

In your Taylor era? Get ready for the Showtime 40oz Era from BrüMate.

Releases September 30, 2025 at 9:30am MST

Overview

BrüMate is releasing an extremely limited-edition 40oz Era on September 30th at 9:30am MST (11:30am EST, 10:30am CST, 8:30am PST). This drop will be password protected for the first 30 minutes, so be sure to sign up for notifications from BrüMate or join the BrüMate VIP Group on Facebook for the password. They've constantly said this will be extremely limited, so I expect it to sell out in a minute or so. The best thing you can do is be ready on a computer/phone, with the Facebook group open, refreshing the specific post that will have the password.

This drop, named Showtime, features a glittery orange finish, perfectly timed with the upcoming release of Taylor Swift's new album, "The Life of a Showgirl." Taylor's new album will feature upbeat music, as she has collaborated with Max Martin and Shellback, the producers behind hits like "Blank Space" and "Shake It Off." Taylor’s album is scheduled to be released on October 3rd.

What better way to celebrate the release of a new album than with a new Era?

This will be the only model released in this drop, so if orange matches your style, be ready to act fast.

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Design

The Showtime Era boasts a vibrant orange finish with gold glitter, capturing the essence of celebration and excitement. This limited edition model is sure to stand out with its bold color and festive vibe, making it a perfect accessory for fans and collectors alike.

Model & Size & Price

Era

• 40oz - $47.99

Track Your Cups

Looking for all BrüMate colors ever released? The Cupboard app lets you explore the full BrüMate collection, including every model, size, and limited-edition drop. You can track your collection, browse by color or style, add bottles to your wishlist, and buy or sell with other collectors.

Image via BrüMate