BrüMate x ACOTAR Collection Coming to Target

BrüMate x ACOTAR Is Coming to Target

Releases October 2, 2026 or October 11, 2026 (currently rumored)

Overview

BrüMate just started teasing a new ACOTAR collection, and the response has been immediate. The teaser, "Something magical is on the horizon" over a starry-night graphic quoting "To the stars who listen," pulled 13K likes in a day. If you recognize that line, you already know exactly what this is: A Court of Thorns and Roses, Sarah J. Maas's romantasy juggernaut, is getting the BrüMate treatment.

Two designs have surfaced randomly across Target locations: Cursebreaker and Starfall. The word going around is that this is a Target exclusive dropping October 2, though some stores have mentioned October 11 instead. Treat the date as a rumor for now until BrüMate or Target confirms it.

For anyone who hasn't read the books: Cursebreaker is Feyre's title. She's the one who broke the curse over the Spring Court in the first book. Starfall is the Night Court's famous celebration, the night the stars fall, and one of the most beloved scenes in the whole series. That toast in the teaser is the Night Court's toast, so this collection is aimed squarely at the fans who know.

The timing isn't random either. The next ACOTAR book lands October 27, so this drop hits right as the fandom is at peak hype. Plan accordingly. This one should move fast.

Target drops usually go live around 12am PST, so set an alarm and turn on notifications in The Cupboard app so you don't sleep through it.

The Two Designs

Cursebreaker

The darker of the two. It's a near-black metallic finish covered in etched celestial swirls, stars, and crescent moons. Moody and a little witchy, very Night Court. If your shelf leans dark and dramatic, this is the one.

Starfall

The blue one. Deep navy with gold-foil mountains and scattered gold stars across it. It reads like the Starfall scene itself: night sky, gold light, the whole romantic thing. The gold detailing really pops against the navy.

Models, Sizes, and Prices

Full details are still coming in. Here's what's been spotted so far:

• Era Flip - 40oz (spotted in both Cursebreaker and Starfall, $50.99)
• Müv - 15oz (spotted in both Cursebreaker and Starfall, $35.99)

No word yet on the complete model lineup, full pricing, or whether these launch online, in stores, or both. I'll update this post as more details land.

Where to Buy

This is rumored to be an Only at Target release. When it drops (October 2 if the rumors hold, possibly October 11), Target's website and stores are where to watch.

Final Thoughts

Two designs, both pulled from the most beloved corners of ACOTAR, timed to the biggest book release the fandom has had in years. Cursebreaker brings the dark celestial mood, Starfall brings the navy-and-gold romance. If the Owala x Pokémon drop taught us anything, Target collabs like this don't sit on shelves. Have your plan ready before drop day.

Track Your Cups

Looking for every BrüMate color and collaboration? The Cupboard app lets you explore the full BrüMate collection, track the bottles you own, organize your wishlist, and buy or sell with other collectors.

Images via BrüMate and early sightings across social media